Is Co-Investing With Clients An Important Bond Or a Marketing Ploy?

Clients often ask me if I have the same investments they have, and the answer is yes, assuming we have similar risk profiles and timelines. In fact, company policy dictates that advisors invest the same way as they invest for clients.

Walking the talk often comes up with critical illness insurance. Clients want to know if I have it, and I tell them I do. I also let clients know I don’t have long-term care insurance, but I’ll certainly consider it once I reach 50.

Co-investing is a matter of ethics and trust. When investing, I look out for my client’s best interest and my own best interest, so our investments naturally match. Who wants to trust a chef who doesn’t eat his own cooking?